GO
GETTERS
Tone of voice concept.
Work produced for Forty Eight Point One.
An independent, ethical food delivery business looking to serve their local communities better — in every sense of the word. GoGetters were seeking a unique brand voice that would not only differentiate them in a saturated market, but deeply root them in local culture. Centring the narrative in their good intentions — and equally good people — I crafted a brand story that highlights individuals; providing a structure that allows them to platform the communities they represent, referencing local icons at every level.
Because this isn’t just takeaway — but food ordered, cooked, delivered and eaten in good taste.
ABOUT US COPY
Independent food delivery,
a little closer to home.
At GoGetters, we’re in it for the locals. The regulars. The restaurants with family recipes and grocers that serve first-names before fresh produce.
We’re a food delivery service that deals only in good food — the kind that feeds your neighbourhood as well as your stomach.
We choose to champion the community over major chains, working only with local restaurants, stores and drivers to uplift independent businesses alongside your appetite.
We know that the only thing better than ordering ‘the usual’, is having it delivered to your door by those who know their way best. And we do it in a way that protects the local venues you love most.
Because here, the true takeaway from your takeaway is — good food begins with better people. So eat up.
DELIVERY BAG DEVICES
Ordered by [customer name],
in good taste.
—
There's no place like home,
except [takeaway vendor name].
ETHOS
At GoGetters, the only volume we’re concerned with is whether you’re looking for a small, medium or large to go.
Our delivery model prioritises local, independent businesses — because giving in to a Friday night fries shouldn’t mean selling out to the big players.
SOCIAL CAPTION ONE
[Behind the scenes local feature].
First it was busboy and then it was porter and then it was line chef and then it was sous chef and now it’s made with love and waiting at your door.
Cooked by Tim, in good taste.
SOCIAL CAPTION TWO
[Behind the scenes local feature].
For when even around the corner (shop) feels too far.
Ben, 53, Cashier —
News and Booze, Chelmsford
SOCIAL CAPTION THREE
[Behind the scenes local feature].
James knows the route to your house pretty well. He practised it for his driving exam.
He’ll be pulling in with your Katsu Curry soon — and will ace that parallel park on the second attempt.
SOCIAL CAPTION FOUR
[Behind the scenes local feature].
It’s taking that sneaky left just before the roundabout, because anyone who grew up around here knows that if you hit another red light, your shawarma just won’t hit like it does when Emilio’s serves it fresh.
Delivered by Sarah — in good taste.
© 2024
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