LOST RIVERS
VODKA
Naming, creative concept and TOV rollout.
Work produced for Forty Eight Point One.
An established craft beer business expanding their offering beyond the tap, Lost Rivers were looking for a creative concept, name and brand story for their new vodka. Building on their established approach, I crafted a narrative around their lost river of choice: The River Tyburn.
Snaking around the boundaries of Westminster’s ‘Thorney Island’, the River Tyburn forms an impression of a serpent’s tongue, or double headed snake; both of which are historic symbols of the underworld. A passage also frequently used by 8th century Vikings, I combined this with nordic snake mythology — representing the duality of order and destruction.
Grounding the concept in the above research, I crafted a narrative that begs the question: when Lost Rivers drinkers lift their vodka to their lips, which way will the glass tilt — towards calm, or chaos?
PRODUCT NAME
Shape-shifter Vodka.
BRAND STORY (WITH DOUBLE MESSAGE)
Shed your skin AT dusk. Speak in tongues. Toss THE coin that splinters the table in two. To resurrect or lie in wait. Pour pure or with mixed intentions. Tilt the glass towards temptation. Coil your way along the RIVER and let the current stake your fate. DIVIDE tainted waters. Roll the dice deeper. Hold the fort. WILL the night and split IT raw. BE the one to pillage the double-headed depths for refuge or rebellion. ORDER your conscience, OR simmer in CHAOS. Pepper your curiosity and ask the question — will you sink, or swim?
BOTTLE EMBELLISHMENTS
Double-headed heads, or tales?
Reward curiosity — flip your state.
—
[Rip-lid feature]
Cross the River Tyburn.
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