SEVEN
      SUNDAYS

TOV strategy, concept, and packaging copy.

Work produced for FOXHAT.
 

For them you’d do anything, even invent a product. A brand born from two parents simply trying to find a solution to their child’s hyper-sensitive skin; Seven Sundays were looking for a tone of voice that represented their unique journey and perspective.

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A concept rich with tenderness and honesty, I delivered a brand voice as full of love as the little ones it depicts. 

ABOUT US COPY

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Two-hour crying sessions.

Trading ‘me’ time for tummy time.

Changing nappies in a suit.

Changing nappies in the t-shirt you’ve worn for 4 days straight.

Trading date nights for play-dates.

And the Blues vs Richmond for Bluey.

Sleeping in 30 minute intervals.

Not sleeping at all.
 

Unconditional love looks different to every parent —
this is what ours looks like.
 

Formulated for dry, eczema-prone skin. For restful, quiet nights. And for giggle-packed, bubbly bath time.
 

Seven Sundays — skincare made for babies, designed by the ones that love them most.

PRODUCT DESCRIPTION

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The Baby Wash

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Ingredients as gentle as you are with them. A purpose as important as they are to you. This ultra-delicate, bubbly cleanser keeps little ones in the tub for longer, so heads on pillows can too. Organic, natural and crafted with care, The Baby Wash is part magnesium, and part unconditional love.